Where the Hell is the Restaurant !!

Where the Hell is the Restaurant !!

3148 George II Hwy Boiling Spring Lakes NC

Wednesday thru Saturday 11am to 8pm
Sunday 11am to 4pm

From Wilmington head South on Hwy 17 and take Hwy 87 (George II Hwy) to Boiling Spring Lakes Go through the light and don't blink but look to your right past the ABC store.
From Southport take Hwy 87 to BSL (we on the other end of Pepperoni Grill)
From St. James or Oak Island take Hwy 133 to 87 make a left and proceed to the route
From Porters Neck, Ogden, Hampstead or above take Hwy 17 South to the 1-40 Bypass. Take it to the end on 17 South towards Myrtle Beach. Make a left on Hwy 87 and take it to BSL. Go through the light and don't blink but look to your right past the ABC store

Restaurant Menu

Lobster & Seafood


From the Land

Kid's Meals (Yea we have feed them too ;-)



Where the Hell is the Trailer !!

Upcoming Events

Title Date Location
St.James Home and Garden Show 17 Oct 2019 St James, NC, USA
Oak Island Live and Local 18 Oct 2019 SE 46th St & E Dolphin Dr
Fall Festival at Olde Southport Village Shopps 19 Oct 2019 1102 North Howe Street, Southport, NC, USA
The Mad Mole 20 Oct 2019 6309 Boathouse Road, Wilmington, NC, USA
Southern Shores Craft Beer and Wine 25 Oct 2019 109 Pier Master Point, Wilmington, NC, USA
Good Hops Brewing 26 Oct 2019 811 Harper Avenue, Carolina Beach, NC, USA

Past Events

Title Date Location
The Wine Rack 13 Oct 2019 102 W Brown St, Southport, NC, USA
Brunswick Forest Annsdale Park Taligate party 12 Oct 2019
Waterline Brewing Co. 10 Oct 2019 721 Surry St, Wilmington, North Carolina 28401, USA
The Veggie Wagon 28 Sep 2019 3315 Masonboro Loop Rd, Wilmington
The Sour Barn 22 Sep 2019 7211 Market Street, Wilmington, NC, USA
The Marylynn Hardesty Teal Hearts 5K/10K 22 Sep 2019 608 South Lake Park Boulevard, Carolina Beach, NC, USA
Leaf and Barrel 21 Sep 2019 15010 A US Highway 17 N Hampstead, North Carolina 28443
Del Web River Lights 19 Sep 2019 4136 Passerine Avenue, Wilmington, NC, USA
The Salty Turtle 16 Jun 2019 103 Triton Lane, Surf City, North Carolina 28445, USA
Check Six Brewery 19 May 2019 5130 Southport Supply Rd SE # 4, Southport, NC 28461
Seaglass Salvage Market 19 May 2019 1987 Andrew Jackson Highway, Leland, NC, USA
Mother's Day at Boiling Spring Lakes 12 May 2019 3148 George II Highway, Boiling Spring Lakes, NC, USA
Big Opening Day at Joe Loves Lobster Rolls and Wild Game 11 May 2019 3148 George II Highway, Southport, NC, USA
Friday Soft Opening 10 May 2019 3148 George II Highway, Boiling Spring Lakes, NC, USA
Cape Fear Heart Association 10 May 2019 1415 Physicians Drive, Wilmington, NC, USA
Joe Loves Lobster Rolls and Wild Game 08 May 2019 3148 George II Highway, Southport, NC, USA
Joe Loves Lobster Rolls and Wild Game 07 May 2019 3148 George II Highway, Southport, NC, USA
Fly Trap Brewing 04 May 2019 319 Walnut Street, Wilmington, NC, USA
St. James Relay for Life and Concert 27 Apr 2019 St James, NC, USA
Coastal Craft Beverage and Buddyro 26 Apr 2019 10080 Beach Drive Southwest, Calabash, North Carolina 28467, USA
The New Village Brewery and Taproom 13 Apr 2019 702 Broad St, Oriental, NC, USA
The Herritage 12 Apr 2019 200 North Herritage Street, Kinston, NC, USA
Wilmington Brewing Co 15 Mar 2019 824 South Kerr Avenue, Wilmington, NC, USA
Wilmington Wine Castle Street 14 Mar 2019 605 Castle Street, Wilmington, NC, USA
Joe Loves Delivery 08 Mar 2019
Mad Katz Sports Lounge 27 Feb 2019 5216 Carolina Beach Road, Wilmington, NC, USA
North Brunswick Chamber Party 25 Feb 2019 Magnolia Village Way, Leland, NC, USA
Broomtail Craft Brewer 20 Feb 2019 6404 Amsterdam Way, Wilmington, NC 28411, USA
Edward Teach Brewing 14 Dec 2018 604 N 4th St, Wilmington, NC, USA
The Soundhouse 12 Dec 2018 3610 Express Dr, Shallotte, NC 28470, USA
Compass Point Neighborhood Party 30 Nov 2018
Raise the Bar 09 Nov 2018 16579 U.S. 17, Hampstead, NC 28443, USA
Hopsail Island 08 Nov 2018 2660 NC Highway 210 E Ste 105 Surf City, NC 28443
Del Web at River Lights 02 Nov 2018 4136 Passerine Avenue, Wilmington, NC 28412, USA
The Veggie Wagon 20 Oct 2018 3315 Masonboro Loop Road, Wilmington, NC, USA
Fire and Spice 21 Sep 2018 6005 Oleander Dr, Wilmington, NC 28403, USA
Makia Brewing 01 Sep 2018 5850 Ocean Highway W Unit 1, Ocean Isle Beach, NC 28469-3510
Red Hare Brewing 26 Aug 2018 4802 Main St, Shallotte, North Carolina 28470, USA
DDS and Lobster Rolls 14 Aug 2018 1650 Greenfield Street, Wilmington, NC, USA
Castle St Lobster Rolls 26 Jul 2018 539 Castle Street, Wilmington, NC, USA

Retro Trailer Menu

Main Menu


Joe Love was my cousin who died of pancreatic cancer at 30 years old. He had a love for lobster and people. Always with a kind heart and gentle soul, he always had a smile on his face. To Joe Love and all he stood for !!! His memory lives on.

Joe Loves the restaurant has been known around the world for its lobster rolls since 2013. Starting in Savannah and expanding to Hilton Head as the first food truck to hit the streets, we quickly developed an outstanding reputation by building relationships and serving authentic Maine Lobster Rolls.

I opened the first Joe Loves Lobster Rolls outside of Hilton Head in Ridgeland SC a year later. Joe Loves closed in October 2017 and has relocated here in Boiling Spring Lakes NC.

We have opened our first brick and mortar in April this year. Located in Boiling Springs Lakes NC. Serving our Lobster Rolls, Shrimp Rolls, Crab Rolls, Lobster Mac and Cheese, Lobster Tacos, Lobster Reuben, Lobster Grilled Cheese and Lobster over mixed organic greens. South Philly Cheesesteaks, 1/2lb NY Reubens, Ipswich Belly Clams, Gator bites, Calamari and Wild Game choices such as Bison, Wagyu, Elk, Venison and Wild Boar.

We are looking forward to this being our first franchise model and expanding operations throughout the Southern States. For more information on franchising please reach out to us at 910.530.5069 and ask for Tony.
Thanks folks. We hope to see you soon.


Our 1972 Canned Ham Food Trailer

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Delivery Services

Home Delivery

Delivery to your home or office!!

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Have a gift you need to send to yourself or friends?

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  • 3148 George II Highway, Boiling Spring Lakes, NC, USA

Catering with Tony


Have your next event with us and serve your guests the best Lobster Roll in N.C.! Call today to book your next event !!! 910.530.5069

Gift Card

Gift Card
Joe Love is happy to help you share the LOVE with your friends, family and business associates. Go to our SQUARE STORE and choose your gift card(s). We will send the ecard to your recipient and a copy to you. All they have to do is print and bring it to our truck and redeem. We need the number associated with the gift card so be sure to tell them to print and bring with them.
Thanks and we can't wait  share the Love with you !!!

Click here to buy Gift Card(s)​​​

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Wondering what it's like in Joe Loves world?